About us

Bringing innovation and another option to the fishing industry

Option Tackle was born out of a passion for fishing New Zealand waters and beyond. The team are passionate about fishing of every style, topwater, slowpitch jigging to casting hard bodied lures… Option makes a point of having an awareness of the varying range of quality tackle on the global market…

Whether you’re a freshwater or saltwater fisherman, landbased or boat fanatic, the end goal is always the same. To generate your own adventures, create memories and even catch a fish!

To help make your next fishing adventure a successful one, we source the most innovative and proven lures and tackle from around the world, with a focused attention on quality, performance and longevity.

Servicing New Zealand & the Pacific, let us assist in making your next outing a successful one!

Choose another Option and cast something different.